Floralys Extra Soft Tissues

Floralys is a prominent private-label brand specialized in paper-based hygiene products, including tissues, toilet paper, and kitchen towels. It was developed and is owned by Lidl, the German international discount supermarket chain. The brand is positioned to provide high-quality paper goods at competitive prices, with products like 'Extra Soft' and 'Ultra Soft' being staples in their inventory.

As a private label, Floralys products are manufactured in various locations across Europe and other regions where Lidl operates, often leveraging local suppliers to optimize logistics and freshness. Ownership of the brand rests with the Schwarz Group, one of the world's largest retail corporations. Originally founded in Germany, the brand has expanded its presence significantly as Lidl grew into one of the leading retailers across Europe and the United States.