Lidl Floralys Kitchen Roll

Floralys is a private label brand primarily associated with the international discount supermarket chain Lidl. The brand offers a wide range of paper products, including toilet paper and kitchen rolls. As a private label, manufacturing is typically outsourced to various large-scale paper mills across Europe, depending on the specific regional market and supply chain efficiency.

Lidl, the brand owner, was founded in Germany in the 1930s and has since grown into one of the largest retailers globally. The brand is managed and distributed by Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany. Ownership remains within the Schwarz Group, which is one of the world's most prominent retail conglomerates.