Floralys ultra soft tissues

Floralys is a private-label brand exclusively developed for and sold by Lidl, the international discount retailer originating from Germany. The brand specialises in paper hygiene products including facial tissues, toilet paper, and kitchen rolls. Floralys products are designed to offer high-quality alternatives to market-leading brands at a lower price point.

As a private label, manufacturing is typically contracted out to various large-scale paper processing companies across Europe, often in countries like Germany, Poland, or Italy, depending on the specific supply chain for the region where the product is sold. This allows the brand to maintain consistent availability across Lidl's vast European network.

The brand is ultimately owned by the Schwarz Group, which is one of the world's largest retail groups and the parent company of both Lidl and Kaufland. Based in Neckarsulm, Baden-Württemberg, the group manages the global distribution and branding of Floralys products through its regional subsidiaries, such as Lidl Great Britain Ltd in the UK and Lidl Ireland GmbH in Ireland.