Floralys tissues

Floralys is a prominent private-label brand specialized in paper products, primarily recognized as a core brand for the German giant discount retailer Lidl. The brand offers a wide range of hygiene products including toilet paper, kitchen towels, and the pocket tissues shown in the image.

Originally developed in Germany to serve the Lidl supply chain, the manufacturing of Floralys products is distributed across multiple countries in Europe to optimize logistics for regional Lidl stores. Production often takes place in countries like Germany, Poland, France, and Italy through partnerships with major paper manufacturing groups.

As a private label, Floralys is ultimately owned by the Schwarz Gruppe, one of the world's largest retail groups and the parent company of Lidl and Kaufland. This ownership structure allows for high-quality standards at competitive pricing, making it a household name across Europe and other international markets where Lidl operates.