Is Misura an Italian brand?

Yes. Misura originated in Italy and was founded there in 1974.[2] The brand is now part of the Italian Colussi Group.

Is Misura owned by Heinz?

No. Colussi acquired Misura from Heinz in 1996.[1] Misura is currently ultimately owned by Colussi S.p.A., according to Made O'Meter's ownership data verified on 13 September 2026.

What kind of food does Misura sell?

Misura sells biscuits, crackers, snacks and cakes, crispbreads, pancakes, cereals, pasta, and juices.[2] Its range includes products associated with fibre, reduced or absent added sugars, plant-based ingredients, cereals, and protein.

Is Misura part of the Colussi Group?

Yes. Misura is a Colussi Group brand. Colussi acquired Misura in 1996 and operates the brand through Colussi S.p.A.[1][2]

Who owns the Colussi Group?

The Colussi Group is a family-owned and family-led Italian food business.[4][6] Misura is therefore ultimately owned by a family-owned group through Colussi S.p.A.

Who's behind Misura? Check before you buy

About Misura

What is Misura?

Misura is an Italian food brand founded in 1974. Misura develops food products positioned around nutritional well-being, research, and innovation. Misura became part of the Colussi Group in 1996, when Colussi acquired the brand from Heinz.[1][7]

Who owns Misura?

Misura is ultimately owned by Colussi S.p.A., according to Made O'Meter's ownership data verified on 13 September 2026. Colussi S.p.A. operates Misura as part of the Colussi Group. The Colussi Group is an Italian family-owned and family-led food business.[4][6]

Where does Misura come from?

Misura originated in Italy. Misura was established in 1974 and was acquired by Colussi in 1996, when Colussi entered the nutritional well-being food segment.[1][6] Colussi has its headquarters in Milan, Italy.[10]

What products does Misura make?

Misura makes biscuits, crackers, snacks and cakes, crispbreads, pancakes, cereals, pasta, and juices. Misura organizes its range into six lines called Fibrextra, Privolat, Dolcesenza, Naturicca, Multicereali, and Protein.[2]

How is Misura's product range organized?

Misura's product lines address different product characteristics, including high fibre, no milk and eggs, no added sugars, no animal-based ingredients, mixed cereals, and high protein.[2] The range covers both sweet and savoury food categories.

Frequently asked questions about Misura

Is Misura an Italian brand?: Yes. Misura originated in Italy and was founded there in 1974.[2] The brand is now part of the Italian Colussi Group.
Is Misura owned by Heinz?: No. Colussi acquired Misura from Heinz in 1996.[1] Misura is currently ultimately owned by Colussi S.p.A., according to Made O'Meter's ownership data verified on 13 September 2026.
What kind of food does Misura sell?: Misura sells biscuits, crackers, snacks and cakes, crispbreads, pancakes, cereals, pasta, and juices.[2] Its range includes products associated with fibre, reduced or absent added sugars, plant-based ingredients, cereals, and protein.
Is Misura part of the Colussi Group?: Yes. Misura is a Colussi Group brand. Colussi acquired Misura in 1996 and operates the brand through Colussi S.p.A.[1][2]
Who owns the Colussi Group?: The Colussi Group is a family-owned and family-led Italian food business.[4][6] Misura is therefore ultimately owned by a family-owned group through Colussi S.p.A.

Sources: colussigroup.it: history, colussigroup.it: misura, colussigroup.it: misura, pfbi.institute, colussigroup.it: misura, henokiens.com, linkedin.com, ciaogusto.com

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Sources: henokiens.com, unioncamere.gov.it

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

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