Misura biscuits and bakery products

Misura is a historic Italian brand established in 1974, specializing in health-conscious food products. Originally launched by the Lazzaroni family, it became a pioneer in the Italian market for whole-wheat and sugar-free dietary options.

The brand is manufactured exclusively in Italy, specifically in specialized plants located in areas like Petrignano d'Assisi, as indicated on the packaging. Over the decades, Misura has undergone changes in corporate ownership and is currently part of the Colussi Group, one of Italy's most prominent food manufacturers. The Colussi Group oversees the brand's commitment to sustainable sourcing, highlighted by the use of FSC-certified packaging and locally sourced Italian ingredients.