Misura Integrali Ricchi di Fibre biscuits

Misura is a leading Italian brand specializing in wellness and high-fiber pantry staples. These 'Ricchi di Fibre' (Rich in Fiber) biscuits are part of the Fibrextra line, known for using 100% wholemeal flour sourced from Italian supply chains. The brand has been a household name in Italy since its founding, positioning itself as a healthier alternative in the confectionery and bakery market.

Currently, Misura is owned by Colussi Group, a major Italian food company that manages several historical Italian brands. The production primarily takes place in Italy, leveraging local ingredients to maintain the brand's commitment to quality and territorial authenticity. The ownership remains firmly under the Italian Colussi family, ensuring that the brand's heritage is preserved while expanding its reach across European health-conscious segments.