Misura Fibrextra Biscuits

Misura is a prominent Italian brand specializing in 'health and wellness' food products, notably high-fiber and whole-wheat items. Originally founded in 1974, the brand gained significant recognition for its pioneering role in the nutritional wellness sector in Italy.

After a period of ownership under the multinational conglomerate Heinz, Misura was acquired in 1996 by the Colussi Group (Colussi S.p.A.), a historic Italian food company with roots dating back to 1791. Today, the brand remains an integral part of Colussi's portfolio, with most products manufactured at the group's Italian facilities, particularly in locations like Fossano (Cuneo) or Petrignano d'Assisi, ensuring the brand's heritage remains closely tied to its Italian origins.