madeometer

Made O'Meter

Discover where a brand or product originates

Who owns Braun?

Braun

Made O'Meter is free and ad-free, built to keep ownership like this transparent.

Brand origin
Germany
Main production
Several countries, incl. China

Braun is a German consumer brand known for personal-care products, household appliances, and other consumer goods. Braun is ultimately owned by The Procter & Gamble Company, a publicly listed company headquartered in the United States.

braun.com
Is the information about Braun correct?
Updated: 13 September 2026 · Ownership verified: 13 September 2026 ·
Share𝕏

Ownership chain

  1. BrandBraunGermany
  2. Braun GmbH
  3. Ultimate ownerThe Procter & Gamble CompanyUnited States

About Braun

What is Braun?

Braun is a consumer brand that originated in Germany and is associated with personal-care products, household appliances, and consumer electronics. Braun GmbH is based in Kronberg im Taunus, Germany. The brand’s current product categories include electric shavers, beard trimmers, epilators, electric toothbrushes, kitchen appliances, and audio products.

Who owns Braun?

Braun is ultimately owned by The Procter & Gamble Company, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Braun, Braun GmbH, and then The Procter & Gamble Company. The Procter & Gamble Company is a publicly listed consumer-goods company headquartered in the United States. Procter & Gamble acquired Gillette in 2005, bringing Braun into its portfolio. Procter & Gamble transferred rights for Braun household appliances to De’Longhi in 2012, while retaining ownership of the Braun brand.

Where does Braun come from?

Braun began in Frankfurt, Germany, in 1921. Engineer Max Braun founded the business as a workshop for constructing appliances. Braun entered the kitchen and household-appliance market in 1950 with the Multimix kitchen blender. Max Braun’s sons, Artur Braun and Erwin Braun, took over management after Max Braun died in 1951. Braun moved its headquarters to Kronberg, Germany, in 1967, the same year that Gillette acquired a majority stake in the business. Procter & Gamble acquired Gillette in 2005.

What products does Braun make?

Braun makes electric shavers, beard trimmers, epilators, and electric toothbrushes. Braun-branded products also include kitchen appliances such as blenders, coffee makers, kettles, and food-preparation equipment. Braun has also been associated with hair-care products, health devices, clocks, watches, calculators, and audio products. Product rights and manufacturing arrangements vary by category. De’Longhi holds rights for Braun household appliances, while Procter & Gamble continues to manage Braun personal-care categories such as shaving and oral care.

Frequently asked questions about Braun

Is Braun a German brand?

Yes. Braun began in Frankfurt, Germany, in 1921, and Braun GmbH is based in Kronberg im Taunus, Germany.

Is Braun owned by Procter & Gamble?

Yes. Braun is ultimately owned by The Procter & Gamble Company. Procter & Gamble acquired Gillette in 2005, and Braun became part of Procter & Gamble’s brand portfolio.

Does De’Longhi own Braun?

No. De’Longhi does not own the Braun brand. Procter & Gamble transferred rights for Braun household appliances to De’Longhi in 2012, while Procter & Gamble retained ownership of the brand.

What is Braun best known for?

Braun is best known for electric shavers, beard trimmers, epilators, and electric toothbrushes. The Braun name is also used on household appliances and other licensed products.

Who founded Braun?

Max Braun founded Braun in 1921. He began the business as an appliance-construction workshop in Frankfurt, Germany.

Sources: us.braun.com, en.wikipedia.org, braunhousehold.com, de.wikipedia.org, encyclopedia.com, northdata.com, pt.wikipedia.org, alchetron.com

Get news about brands and owners

We only write when there is something worth telling about who owns what, and you can unsubscribe at any time.

Sources: en.wikipedia.org, braunhousehold.com, prnewswire.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Braun

58

and 34 more products

Alternatives to Braun

Brands in the same category that are not American-owned:

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

2025 i7even ApS Copenhagen Denmark - All rights reserved. Concepts and methods used in this app may not be reproduced without permission

MagazinePartnerships