Is Activia owned by Danone?

Yes. Activia is ultimately owned by Danone S.A., the publicly listed French food company. Local Danone businesses manage Activia products in individual markets.[10][13]

Where was Activia first launched?

Activia was first launched in France in 1987. The product was initially introduced as Bio de Danone in France, according to Danone's published brand history.[4][5]

What kind of yogurt is Activia?

Activia is a fermented yogurt brand made with live cultures, including a Bifidus strain. Its products include stirred, set, and drinkable yogurt formats, depending on the market.[3][4]

Does Activia sell products besides yogurt?

Yes. Activia's range includes yogurt drinks, smoothies, and kefir products in some markets. Product availability and formats differ by country.[6][10]

Is Activia the same brand in every country?

Activia is a global Danone brand, but its products, flavors, formats, and local operating companies vary by market. Danone North America, Danone Canada, and other regional businesses market the brand locally.[3][10][13]

Who's behind Activia? Check before you buy

About Activia

What is Activia?

Activia is a Danone dairy brand focused on yogurts and other fermented products containing live cultures. Danone describes Activia as a fresh dairy brand in its portfolio and says the range has supported digestive wellbeing for more than 35 years.[1]

Who owns Activia?

Activia is ultimately owned by Danone S.A., according to Made O'Meter's ownership data verified on 13 September 2026. Danone S.A. is headquartered in France and is publicly listed. Activia is operated through Danone's dairy businesses in different markets, including Danone North America and Danone Canada.[10][13]

Where does Activia come from?

Activia originated in France and was launched there in 1987. Danone researchers developed a combination of yogurt cultures in the 1980s, including a Bifidus strain, and created fermentation conditions suited to those cultures.[4][6] The product was initially launched under the name Bio de Danone in France, according to Danone's Korean Activia history page.[5] Activia later expanded into other countries, including the United Kingdom in 1998 and the United States in 2006.[6][10]

What products does Activia make?

Activia makes stirred and set yogurts, yogurt drinks, smoothies, and other fermented dairy products, with the product range varying by country.[3][10] Danone's Activia pages describe products containing a blend of live cultures and calcium.[8] Activia also launched a kefir product in 2024, according to the brand's UK heritage page.[6]

How widely is Activia sold?

Activia products were sold in more than 70 countries across five continents by 2019, according to an Activia science and heritage page.[11] Danone's official Activia page describes Activia as the number one fresh dairy brand worldwide within Danone's portfolio, without specifying a separate market measurement year.[1]

Frequently asked questions about Activia

Is Activia owned by Danone?: Yes. Activia is ultimately owned by Danone S.A., the publicly listed French food company. Local Danone businesses manage Activia products in individual markets.[10][13]
Where was Activia first launched?: Activia was first launched in France in 1987. The product was initially introduced as Bio de Danone in France, according to Danone's published brand history.[4][5]
What kind of yogurt is Activia?: Activia is a fermented yogurt brand made with live cultures, including a Bifidus strain. Its products include stirred, set, and drinkable yogurt formats, depending on the market.[3][4]
Does Activia sell products besides yogurt?: Yes. Activia's range includes yogurt drinks, smoothies, and kefir products in some markets. Product availability and formats differ by country.[6][10]
Is Activia the same brand in every country?: Activia is a global Danone brand, but its products, flavors, formats, and local operating companies vary by market. Danone North America, Danone Canada, and other regional businesses market the brand locally.[3][10][13]

Sources: danone.com: activia.html, activia.us.com, en.wikipedia.org, danone.com: activia.html, activia.co.kr, danoneactivia.co.uk, fr.wikipedia.org, danone.com: essential dairy and plant based products.html

Activia in the Magazine

Get news about brands and owners

We only write when there is something worth telling about who owns what, and you can unsubscribe at any time.

Sources: danone.com, en.wikipedia.org

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Is this your brand? Claim it

Scan a product yourself

Products from Activia

53

and 29 more products