Danone Activia Kéfir Nature

Activia Kéfir is a fermented milk drink produced by Danone, specifically marketed for digestive health. The brand 'Activia' was originally launched in France in 1987 by the Danone Group (then known as BSN) to provide a yogurt product containing Bifidobacterium animalis. Over the decades, it has grown into one of the world's leading yogurt brands.

While the brand originated in France, manufacturing for the European market often occurs in regional hubs; for products sold in the Benelux region, production is frequently handled at Danone's primary facilities in Belgium (such as Rotselaar). The brand remains under the ultimate ownership of Danone S.A., a French multinational food-products corporation headquartered in Paris. Danone is a global leader in dairy and plant-based products, focusing on health-oriented nutrition.