Danone Activia Fibras e Probióticos (Cereals)

Activia is a world-renowned brand of probiotic yogurt introduced by Danone in 1987. Originally launched in France as 'Bio', it was rebranded to Activia to create a unified global identity. The brand is focused on digestive health, utilizing the specific probiotic strain Bifidobacterium animalis lactis.

The product shown is a Portuguese market 'Super Pack' featuring cereals. While Danone operates manufacturing plants in over 120 countries, Activia products sold in the Iberian Peninsula are typically manufactured in local regional facilities, such as the Castelo Branco factory in Portugal or various plants in Spain, to ensure freshness and supply chain efficiency. Danone remains the ultimate owner, maintaining its headquarters in Paris, France.