Who owns Dentalux?
Dentalux
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- Brand origin
- Germany
- Main production
- Several countries, incl. Germany
Dentalux is a private-label oral care brand sold through Lidl stores. Dentalux is ultimately owned by Dieter Schwarz Stiftung gGmbH in Germany, through Lidl Stiftung & Co. KG and Schwarz-Gruppe.
lidl.comOwnership chain
- BrandDentaluxGermany
- Lidl Stiftung & Co. KG
- Schwarz-Gruppe
- Ultimate ownerDieter Schwarz Stiftung gGmbHGermany
About Dentalux
What is Dentalux?
Dentalux is a Lidl private-label brand for oral care products. Lidl lists Dentalux among its health and beauty ranges, alongside Cien and Minavit. Dentalux products are sold in Lidl markets including the United Kingdom, France, Germany, and the United States.
Who owns Dentalux?
Dentalux is ultimately owned by Dieter Schwarz Stiftung gGmbH, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Dentalux, Lidl Stiftung & Co. KG, Schwarz-Gruppe, and Dieter Schwarz Stiftung gGmbH. The ultimate owner is family-owned and headquartered in Germany. Lidl's official website is lidl.com.
Where does Dentalux come from?
Dentalux originated in Germany and was developed for Lidl, the German discount retailer. Lidl is part of Schwarz-Gruppe, which is headquartered in Neckarsulm, Germany.
What products does Dentalux make?
Dentalux makes toothpaste, mouthwash, and dental floss. Product lines include Dentalux Sensitive, Dentalux Brilliant White, Dentalux Complete, Dentalux Complex 3, and Dentalux Expanding Floss. Dentalux toothpaste products include anti-cavity, sensitive-care, whitening, and daily oral-care formulations.
Frequently asked questions about Dentalux
Where can shoppers buy Dentalux products?
- Dentalux products are primarily sold through Lidl stores and Lidl's country-specific online retail websites. Availability differs by market.
Is Dentalux a manufacturer or a private-label brand?
- Dentalux is a private-label oral care brand associated with Lidl. The product manufacturer can vary by item and market, so the packaging provides the relevant manufacturer and distributor information.
Does Dentalux sell toothpaste for sensitive teeth?
- Yes. Dentalux offers sensitive-care toothpaste, including Dentalux Sensitive anti-cavity fluoride toothpaste. The formulation and labeling can vary between markets.
Does Dentalux sell products besides toothpaste?
- Yes. Dentalux also sells mouthwash and dental floss, including Dentalux Expanding Floss.
Is Dentalux connected to Lidl?
- Yes. Dentalux is a Lidl private-label brand, and Lidl is part of Schwarz-Gruppe. Made O'Meter identifies Dieter Schwarz Stiftung gGmbH as Dentalux's ultimate owner.
Sources: lidl.com, madeometer.com: Dentalux, dailymed.nlm.nih.gov: fdaDrugXsl.cfm, madeometer.com: Dentalux Expanding Floss, madeometer.com: Dentalux Brilliant White Toothpaste, madeometer.com: Dentalux Sensitive Care toothpaste, madeometer.com: Dentalux Complete zahnpflege, dailymed.nlm.nih.gov: fdaDrugXsl.cfm
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Sources: gruppe.schwarz, en.wikipedia.org, observer.com
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Dentalux
35- Dentalux Coolmint MouthwashPersonal care – hygiene
- Dentalux Extra Menta MouthwashPersonal care – Hygiene (Mouthwash)
- Dentalux Dental TapePersonal care – Hygiene
- Dentalux Complete zahnpflegePersonal care – toothpaste
- Dentalux ToothpastePersonal care – toothpaste
- Dentalux ToothbrushPersonal care – Hygiene
- Dentalux Interdental BrushesPersonal care – Hygiene
- Dentalux Triple Protection Herbal toothpastePersonal care – toothpaste
- Dentalux 8in1 Complete MouthwashPersonal care – Mouthwash
- Dentalux Expanding FlossPersonal care – dental floss
- Dentalux Triple Protection Extra Fresh toothpastePersonal care – Hygiene (Toothpaste)
- Dentalux Sensitive Care toothpastePersonal care – Hygiene (Toothpaste)
- Dentalux Mouthwash CoolmintPersonal care – Oral hygiene (Mouthwash)
- Dentalux Professional Plus Whitening ToothbrushPersonal care – Hygiene (Toothbrush)
- Dentalux Complete ZahnpastaPersonal care – Hygiene (Toothpaste)
- Dentalux Brilliant White ToothpastePersonal care – Hygiene (Toothpaste)
- Dentalux Dental Floss SticksPersonal care – Dental hygiene
- Dentalux Kids Strawberry ToothpastePersonal care – Hygiene (Toothpaste)
- Dentalux Expanding Dental FlossPersonal care – oral hygiene
- Dentalux Zahnseide (Dental Floss)Personal care – Oral Hygiene
- Dentalux Teeth + Gum Intensive Care MouthwashPersonal care – Hygiene (Oral care)
- Dentalux Waxed Mint Flavoured Dental TapePersonal care – Hygiene (Dental Floss/Tape)
- Dentalux Dental FlossPersonal care – Hygiene
- Dentalux Kräuter ToothpastePersonal care – Hygiene (Toothpaste)
and 11 more products