Made O'Meter
Discover where a brand or product originates
Dentalux is a prominent private-label oral care brand exclusively developed for and sold by the German international discount retailer Lidl. The brand was established to provide high-quality dental hygiene products at competitive prices, often performing as well as market leaders in independent consumer quality tests.
While the brand is owned by Lidl, the manufacturing is outsourced to specialized personal care producers across Europe and occasionally beyond to meet global demand. A major long-term production partner for Dentalux is DENTAL-Kosmetik GmbH & Co. KG, a specialized manufacturer based in Dresden, Germany. Some specific product lines destined for the North American market have also been documented as being produced in India.
Ultimately, Dentalux is part of the corporate portfolio of the Schwarz Group, one of the world's largest retail companies. The group maintains strict quality control over its private labels, ensuring that Dentalux products meet European safety and efficacy standards across its various international markets.
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