Dentalux Brilliant White Toothpaste

Dentalux is a well-known private label brand specializing in oral hygiene products. It was originally developed as an exclusive brand for the German global discount supermarket chain, Lidl. The brand serves as a cost-effective alternative to major toothpaste manufacturers while maintaining high quality standards for dental care.

The product is primarily manufactured in Germany, where the majority of Lidl's private label cosmetic and personal care manufacturing partners are located. These facilities adhere to strict European Union standards for consumer safety and hygiene.

As a private label, Dentalux is owned and controlled by Lidl Stiftung & Co. KG. The ultimate owner is the Schwarz Group, which is one of the largest retail groups in the world. Headquartered in Neckarsulm, Germany, the Schwarz Group continues to expand its private label portfolio across its international network of Lidl and Kaufland stores.