Dentalux Professional Plus Whitening Toothbrush

Dentalux is a specialized oral hygiene brand synonymous with European quality and affordability. This specific product, the Professional Plus Whitening toothbrush, is designed for effective dental care with medium-stiffness bristles and specialized whitening features.

Originally founded in Germany, Dentalux is a private-label brand exclusively managed by the retail giant Lidl. Unlike many consumer brands that are sold across various retailers, Dentalux is vertically integrated into Lidl’s supply chain. The manufacturing is primarily focused in Germany and other European Union facilities to ensure strict adherence to safety and health standards.

Ownership of the brand resides with the Schwarz Group, one of the largest retail conglomerates in the world. As of 2026, the Schwarz Group continues to expand the Dentalux global footprint through its international network of Lidl stores, positioning it as an essential house brand for high-performance oral care.