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Who owns Selection?

Selection

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Brand origin
Canada
Main production
Canada

Selection is a Canadian private-label consumer brand offering grocery and household products. Selection is ultimately owned by Metro Inc., a publicly listed Canadian retailer.

metro.ca
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Updated: 28 October 2026 · Ownership verified: 13 September 2026 ·
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About Selection

What is Selection?

Selection is a private-label brand owned by Metro Inc. Selection products are sold through Metro's Canadian retail network, including grocery stores and certain pharmacy locations. Metro describes Selection as one of its main private-label brands.

Who owns Selection?

Selection is ultimately owned by Metro Inc., according to Made O'Meter's ownership data verified on 13 September 2026. Metro Inc. is headquartered in Montreal, Quebec, Canada, and is a publicly listed company. Metro Inc. uses Selection as one of its private-label trademarks.

Where does Selection come from?

Selection originated in Canada as a private-label brand of Metro Inc. Metro Inc.'s head office is located at 11011 Maurice-Duplessis Boulevard in Montreal, Quebec. Selection products were sold through Jean Coutu pharmacies after Metro Inc. combined with the Jean Coutu Group.

What products does Selection make?

Selection makes grocery, beverage, household, and cleaning products. Examples listed by Metro include cola-flavoured soft drinks, long-grain parboiled rice, sparkling water, breaded chicken strips, dish soap, and other packaged foods and household products. Selection Eco is a related line of eco-friendly household and cleaning products.

Where is Selection sold?

Selection products are sold in Canada through Metro stores and other retail locations in Metro Inc.'s network. Metro states that Selection products are also sold in PJC drugstores.

Frequently asked questions about Selection

Is Selection a Canadian brand?

Yes. Selection originated in Canada and is owned by Montreal-based Metro Inc.

Is Selection a store brand?

Yes. Selection is a private-label store brand owned by Metro Inc. Its products are sold through Metro's retail network.

What kinds of products does Selection sell?

Selection sells packaged groceries, beverages, household supplies, and cleaning products. Examples include rice, soft drinks, sparkling water, breaded chicken strips, and dish soap.

Does Selection make eco-friendly products?

Yes. Metro offers Selection Eco, a related Selection line for eco-friendly household and cleaning products.

Is Selection owned by Metro Inc.?

Yes. Selection is ultimately owned by Metro Inc., a publicly listed Canadian company headquartered in Montreal, Quebec.

Sources: metro.ca: selection, metro.ca: selection, en.wikipedia.org, corpo.metro.ca: Metro Inc MRU Notice annuelle 2022 ENG final.pdf, corpo.metro.ca: Notice annuelle 2024 ENG.pdf, metro.ca: our products private brands, metro.ca: 059749957434, metro.ca: local products

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Sources: metro.ca

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Selection

43

and 19 more products

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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