Selection Fancy Molasses

Selection is a well-known private label brand belonging to the Canadian retail giant Metro Inc. Originally launched as part of a brand consolidation strategy in the mid-2000s, Selection serves as the company's 'national brand equivalent,' offering value-driven alternatives to mainstream products across grocery and household categories.

While the Selection brand is inherently Canadian, the manufacturing of specific products like molasses often involves global supply chains. For the Canadian market, molasses is typically processed and packaged in Canada (notably by long-standing specialists like Crosby’s in New Brunswick), though the raw sugarcane is sourced from international climates such as Guatemala.

Today, Selection is the most developed line within Metro’s portfolio, seeing significant growth across its banners, including Metro, Food Basics, and Super C. The brand remains under the ultimate ownership of Metro Inc., which is headquartered in Montreal, Quebec, and is listed on the Toronto Stock Exchange.