Made O'Meter
Discover where a brand or product originates
Selection is a well-known private label brand belonging to Metro Inc., a leading Canadian food retailer. Originally established to provide value-driven alternatives for shoppers, the brand has grown to encompass thousands of products sold across Metro-owned banners including Metro, Food Basics, and Super C.
As a private label, Selection does not own its own manufacturing plants for every product line. Instead, it partners with a network of third-party suppliers. While many Selection products are manufactured in Canada to support local industry, others are sourced from international suppliers depending on seasonality and ingredient availability. For shelf-stable items like pickles, production often occurs in Canada or the United States, utilizing a mix of domestic and imported ingredients to maintain consistent quality and pricing throughout the year.
Metro Inc., headquartered in Montréal, remains the ultimate owner of the brand. Since its founding in 1947, Metro has expanded significantly through strategic acquisitions, including the purchase of A&P Canada in 2005 and the Jean Coutu Group in 2018, solidifying its position as a major player in the North American retail landscape.
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