Selection 72% Cacao Noir Délicat chocolate

Selection is a well-established private label brand owned by Metro Inc., a major Canadian grocery retailer based in Montreal, Quebec. Originally launched to provide a budget-friendly alternative to national brands, Selection has grown to become Metro's most extensive house brand, spanning thousands of products across various categories.

While the brand is Canadian, its products are manufactured through a network of third-party suppliers. For confectionery items like this 72% Cacao Noir chocolate, production typically takes place within Canada to support local supply chains and ensure freshness for the Quebec and Ontario markets where Metro operates. The brand emphasizes value and quality, often competing directly with premium chocolate makers by offering high-cocoa content products at a lower price point.

As of 2026, the brand remains under the ultimate ownership of Metro Inc., which continues to expand its private label portfolio to meet the increasing consumer demand for affordable, high-quality pantry staples and treats.