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Who owns Urtekram?

Urtekram

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Brand origin
Denmark
Main production
Several countries, incl. Denmark

Urtekram is a Danish brand of organic food, personal care, and household products. Urtekram is ultimately owned by Swedish publicly listed company Midsona AB through Midsona Danmark A/S.

urtekram.dk
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Updated: 15 September 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandUrtekramDenmark
  2. Midsona Danmark A/S
  3. Ultimate ownerMidsona ABSweden

About Urtekram

What is Urtekram?

Urtekram is a Danish organic products brand founded in 1972. The brand sells organic food, personal care products, and household products. Urtekram operates within the Nordic health and well-being portfolio of Midsona.

Who owns Urtekram?

Urtekram is ultimately owned by Midsona AB, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Urtekram, Midsona Danmark A/S, and Midsona AB. Midsona AB is headquartered in Sweden and its shares are listed on Nasdaq Stockholm. Midsona acquired Urtekram International A/S in 2015, and the Danish entity later became Midsona Danmark A/S.

Where does Urtekram come from?

Urtekram originated in Denmark and was founded in Copenhagen in 1972. The founders opened a small grocery shop called Urtekræmmeren on Larsbjørnsstræde. The shop sold unpackaged and locally produced goods, including organic, vegetarian, and plant-based products. Urtekram later established production in Mariager in northern Jutland, where the brand produces organic food and personal care products.

What products does Urtekram make?

Urtekram makes organic food, spices, personal care products, and hair care products. Its early products included tofu, soy sauce, seaweed, gomasio, rice cakes, tahini, muesli, and herbal teas. The brand also makes Nordic Beauty personal care products, including shampoos and other skin and hair care products. Urtekram products are sold in Scandinavia, across the European Union, and in markets in Asia and North America.

Frequently asked questions about Urtekram

Is Urtekram a Danish brand?

Yes. Urtekram was founded in Copenhagen, Denmark, in 1972. The brand's production is based in Mariager, Denmark.

Is Urtekram owned by a Swedish company?

Yes. Urtekram is ultimately owned by Midsona AB, a Swedish publicly listed company. Midsona owns the brand through Midsona Danmark A/S.

Where are Urtekram products made?

Urtekram produces its organic food and personal care products in Mariager on Denmark's Jutland peninsula. The brand's Nordic Beauty products are also produced at this Danish site.

Does Urtekram make more than food?

Yes. Urtekram makes both organic food and personal care products. Its range includes skin care, hair care, shampoos, spices, and other organic grocery products.

When did Midsona acquire Urtekram?

Midsona acquired Urtekram International A/S in 2015. The Danish company later changed its name to Midsona Danmark A/S.

Sources: midsona.com, urtekram.dk, midsona.dk, urtekrambeauty.dk, midsona.com: press releases single, urtekram.se, globenewswire.com, midsona.com: press releases single

Urtekram in the Magazine

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Sources: oaklins.com, urtekram.dk

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Products from Urtekram

37

and 13 more products

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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