Who owns Snack Day company?

Snack Day is owned as a private-label brand by Lidl Stiftung & Co. KG. The ultimate owner is Dieter Schwarz Stiftung gGmbH through Schwarz Gruppe, according to Made O’Meter’s ownership data verified on 13 September 2026.

Are Snack Day chips halal?

Halal status depends on the specific Snack Day chip product and market. Snack Day packaging should be checked for halal certification and ingredient information because recipes and suppliers vary between products.

Is Snack Day popcorn gluten free?

Gluten-free status depends on the specific Snack Day popcorn product and its manufacturing information. Shoppers should check the package for a gluten-free claim, allergen statement, and any warning about wheat or cross-contamination.

Where can I buy Snack Day chips and pretzels?

Snack Day chips and pretzels are sold through Lidl stores. Availability differs by country, store, product range, and promotional period.

Are Snack Day products made by Lidl?

Snack Day products are Lidl private-label products, but different external suppliers manufacture them. LVG Lebensmittelvertriebs GmbH makes certain ridged paprika potato chips, while The Snack & Nut Company GmbH makes identified peanut flips and paprika stack chips.

Are Snack Day products made in one country?

No. Snack Day products are made in multiple European countries, with the location varying by product and regional supply arrangement. The country of origin should be checked on each package.

What is National Snack Day?

National Snack Day is an annual food observance held on 4 March. National Snack Day 2026 falls on Wednesday, 4 March.

What should I bring for snack day at work?

Suitable choices include individually packaged snacks such as crackers, pretzels, popcorn, dried fruit, or potato chips. For a workplace event, the product label should be checked for allergens and dietary requirements before serving.

Who owns Snack Day?

Snack Day

Ultimate ownerGermanyDieter Schwarz Stiftung gGmbH

Brand origin: Multiple countries
Main production: Several countries, incl. Germany

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Ownership chain

BrandSnack DayMultiple countries
Lidl Stiftung & Co. KG
Schwarz Gruppe
Ultimate ownerDieter Schwarz Stiftung gGmbHGermany

About Snack Day

What is Snack Day?

Snack Day is a private-label snack range created and owned by Lidl Stiftung & Co. KG. Snack Day is not an independent consumer-goods company. The range is sold through Lidl stores and includes packaged savory foods such as potato chips, pretzels, peanuts, pistachios, dried fruit, crackers, and related snack products. Snack Day products are distributed exclusively through Lidl stores rather than through general grocery distribution. The range is sold across multiple European Lidl markets, with products and packaging varying by country and regional supply arrangements. Snack Day is a retail brand. Lidl determines the brand identity and distribution, while different external food manufacturers produce individual products. This means Snack Day does not correspond to one single factory or manufacturer.

Who owns Snack Day?

Snack Day is ultimately owned by Dieter Schwarz Stiftung gGmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Snack Day, Lidl Stiftung & Co. KG, Schwarz Gruppe, and Dieter Schwarz Stiftung gGmbH. The Canadian trademark record identifies Lidl Stiftung & Co. KG as the registered owner of Snack Day. Lidl Stiftung & Co. KG is part of Schwarz Gruppe, the German retail group whose headquarters are in Neckarsulm, Germany. Dieter Schwarz Stiftung gGmbH is a German foundation-owned entity with a charitable purpose. The foundation structure sits above the Schwarz Group businesses, including Lidl. Sources describe the foundation as receiving distributions through the group’s holding structure from Lidl and Kaufland. Snack Day is therefore a Lidl private-label brand, while its ultimate ownership is attributed to Dieter Schwarz Stiftung gGmbH rather than to a standalone Snack Day corporation.

Where does Snack Day come from?

Snack Day has a multiple-country origin because the range is used across Lidl markets and its products are made in different European countries. The available product information does not identify one single country as the origin of the complete Snack Day range. The Snack Day trademark was registered in Germany on 23 June 1995 under registration number 395 02 471. Lidl Stiftung & Co. KG is identified as the registered owner in the trademark record. A Canadian SNACKDAY trademark application was filed on 15 June 2001 and registered on 6 August 2003 to Lidl Stiftung & Co. KG. A second Canadian SNACKDAY application was filed on 7 July 2006 and registered on 15 August 2007, also to Lidl Stiftung & Co. KG. The trademark history shows that Lidl had established legal protection for the Snack Day name in Germany by 1995 and later registered the name in Canada. The records identify Lidl Stiftung & Co. KG as the owner, rather than naming a separate founder or independent snack producer.

What products does Snack Day make?

Snack Day products include potato chips, pretzels, peanuts, pistachios, dried fruit, crackers, and other savory snacks. Product listings and reports also refer to pita crackers, popcorn, kettle corn, popped chips, peanut flips, stack chips, ridged paprika potato chips, and other flavored potato snacks. Snack Day chips are sold in several formats and flavors. Examples include paprika potato chips, ridged paprika potato chips, salted products, kettle chips with sweet chili flavor, and potato chips made from French potatoes for the French market. Snack Day crackers include packaged savory cracker products, including pita-style crackers. Snack Day pretzels include salted pretzel products. Snack Day popcorn and kettle corn are additional products associated with the range, although ingredients and available varieties can differ between Lidl markets. The exact recipe, allergen information, nutrition values, and suitability for diets such as halal or gluten-free eating depend on the individual product. Shoppers should check the packaging for the specific country, recipe, certification, and allergen declaration.

Where are Snack Day products made?

Snack Day products are made by different external suppliers, and the range is not manufactured by one single company. Manufacturing locations vary by product and regional supply arrangement. LVG Lebensmittelvertriebs GmbH manufactures Snack Day ridged paprika potato chips according to product packaging information reported in 2024. Other Snack Day products are made by separate suppliers. The Snack Day peanut flips and paprika stack chips identified in a 2024 report are produced by The Snack & Nut Company GmbH, which is part of the Intersnack Group. Other reports identify additional suppliers for particular Snack Day chip and pretzel products. This supplier model means that two Snack Day products can have different manufacturers, factories, ingredients, and country-of-origin statements. The manufacturer and place of production must therefore be checked on the packaging of each product.

Is Snack Day a Lidl brand?

Yes, Snack Day is a Lidl private-label brand owned by Lidl Stiftung & Co. KG. The Snack Day range is distributed through Lidl stores, and the Canadian trademark record names Lidl Stiftung & Co. KG as the registered owner. Snack Day products are not presented as products from one independent snack manufacturer. Lidl uses external suppliers for different items in the range, while Lidl Stiftung & Co. KG owns the brand and controls its retail distribution. The ultimate owner of the Lidl business connected to Snack Day is Dieter Schwarz Stiftung gGmbH through Schwarz Gruppe. Lidl’s headquarters are in Neckarsulm, Germany.

How is Snack Day sold in Europe?

Snack Day is sold through Lidl supermarkets in multiple European markets. The available sources describe the range as Lidl-exclusive rather than as a product line distributed through general grocery stores. Product availability, packaging, recipes, and manufacturing countries can differ between Lidl markets. A Snack Day product sold in France may not have the same ingredients or supplier as a product with a similar name sold in Germany or another country. Snack Day potato chips made from potatoes of French origin were sold in France in 2018. In September 2018, Snack Day chips were available in 1,500 Lidl supermarkets in France in packaging dedicated to the Lidl Starligue handball championship. The campaign followed a Lidl television advertisement in which supporters of different handball clubs argued over a packet of Snack Day chips. The campaign was linked to Lidl’s sponsorship of the Lidl Starligue, France’s premier handball championship. Lidl promotional leaflets connected with the campaign reached more than 12 million people each week.

What is the connection between Snack Day and Lidl’s 2018 campaign?

Snack Day chips were used in a 2018 Lidl marketing campaign connected with the Lidl Starligue handball championship in France. The campaign placed dedicated Snack Day packaging in 1,500 Lidl supermarkets during September 2018. The packaging was designed around the Lidl Starligue, and the campaign followed a Lidl television commercial featuring supporters of different handball clubs competing over a packet of Snack Day chips. The campaign report states that the associated Lidl promotional leaflets reached more than 12 million people each week. The campaign shows how Lidl used Snack Day as a retail product range in sponsorship and promotional activity.

When is National Snack Day in 2026?

National Snack Day is observed on 4 March, and National Snack Day 2026 falls on Wednesday, 4 March. The observance is described as an annual celebration of snacks eaten between meals. National Snack Day is separate from the Snack Day product brand. The date does not indicate that Snack Day products were created on that day, and the observance is not evidence of ownership or affiliation with Lidl.

Frequently asked questions about Snack Day

Who owns Snack Day company?: Snack Day is owned as a private-label brand by Lidl Stiftung & Co. KG. The ultimate owner is Dieter Schwarz Stiftung gGmbH through Schwarz Gruppe, according to Made O’Meter’s ownership data verified on 13 September 2026.
Are Snack Day chips halal?: Halal status depends on the specific Snack Day chip product and market. Snack Day packaging should be checked for halal certification and ingredient information because recipes and suppliers vary between products.
Is Snack Day popcorn gluten free?: Gluten-free status depends on the specific Snack Day popcorn product and its manufacturing information. Shoppers should check the package for a gluten-free claim, allergen statement, and any warning about wheat or cross-contamination.
Where can I buy Snack Day chips and pretzels?: Snack Day chips and pretzels are sold through Lidl stores. Availability differs by country, store, product range, and promotional period.
Are Snack Day products made by Lidl?: Snack Day products are Lidl private-label products, but different external suppliers manufacture them. LVG Lebensmittelvertriebs GmbH makes certain ridged paprika potato chips, while The Snack & Nut Company GmbH makes identified peanut flips and paprika stack chips.
Are Snack Day products made in one country?: No. Snack Day products are made in multiple European countries, with the location varying by product and regional supply arrangement. The country of origin should be checked on each package.
What is National Snack Day?: National Snack Day is an annual food observance held on 4 March. National Snack Day 2026 falls on Wednesday, 4 March.
What should I bring for snack day at work?: Suitable choices include individually packaged snacks such as crackers, pretzels, popcorn, dried fruit, or potato chips. For a workplace event, the product label should be checked for allergens and dietary requirements before serving.

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

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