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Snack Day Multigrain Bites are part of Lidl's private-label snack assortment. This specific variant features Sour Cream & Black Pepper flavor and is positioned as a multigrain alternative to traditional potato chips.
The brand 'Snack Day' was created by the German discount retailer Lidl Stiftung & Co. KG. While the brand originates from Germany, manufacturing is distributed across multiple facilities throughout Europe depending on the local market and supply chain efficiency. Currently, the brand remains under the exclusive ownership of the Schwarz Group, which operates the Lidl supermarket chain globally.
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