Snack Day Frites salted snack sticks

Snack Day is an exclusive private label brand owned by the German retail giant Lidl. This specific product, 'Frites Goût Nature', consists of thinly cut potato sticks, a popular savory snack choice across European markets. As a private label, the brand was developed to provide a high-quality, budget-friendly alternative to established snack brands.

The brand originated in Germany as part of Lidl's expansion of its own-brand portfolio. Production typically takes place in various European countries depending on the local market and supplier contracts, with major processing plants located in Germany, France, and Poland. The brand is ultimately owned by the Schwarz Group, which manages the Lidl and Kaufland retail chains globally from its headquarters in Neckarsulm, Germany.