Snack Day Sour Cream & Onion Flavour Chips

Snack Day is a private-label brand exclusively found at Lidl, a major international discount supermarket chain. The brand was created by the Schwarz Group to provide a wide variety of affordable snack options ranging from potato chips and nuts to crackers and popcorn.

Because Snack Day is a retail-specific brand, its manufacturing is decentralized. Products are typically manufactured by various third-party food processing companies located within Europe—such as Germany, Poland, and the Netherlands—depending on the specific region where the product is sold. This strategy allows for optimized logistics and local supply chains across the European market.

Ownership of the brand rests with Lidl Stiftung & Co. KG, which is part of the larger Schwarz Group based in Germany. As one of the largest retail groups globally, the Schwarz Group manages the brand from its headquarters in Neckarsulm, ensuring consistency in quality and branding across its vast international network.