Snack Day Salted Chips

Snack Day is a private label brand exclusively owned and distributed by the German global discount supermarket chain Lidl. The brand offers a variety of savory snacks ranging from potato chips to nuts and crackers.

As a private label, the manufacturing of Snack Day Salted Chips typically occurs in various locations across Europe, most commonly in Germany or Poland, depending on the specific supplier contracted for the regional market. This allows Lidl to maintain competitive pricing by sourcing products close to their distribution centers.

Lidl itself is part of the Schwarz Gruppe, a family-owned multinational retail group based in Neckarsulm, Baden-Württemberg, Germany. The group is one of the largest retailers in the world, managing both the Lidl and Kaufland chains.