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Who owns Vitamin Well?

Vitamin Well

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Brand origin
Sweden
Main production
Sweden

Vitamin Well is a Swedish functional beverage brand founded in 2006. Vitamin Well is ultimately owned by Cinven Limited through Vitamin Well Group, according to Made O’Meter’s ownership data.

vitaminwell.com
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Updated: 10 October 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandVitamin WellSweden
  2. Vitamin Well Group
  3. Ultimate ownerCinven LimitedUnited Kingdom

About Vitamin Well

What is Vitamin Well?

Vitamin Well is a Swedish brand of functional drinks and nutrition products. Vitamin Well Group develops functional drinks and snacks for everyday and on-the-go consumption. Vitamin Well Group is headquartered in Stockholm, Sweden, and operates as an international house of brands. The group’s portfolio includes Vitamin Well, NOCCO and Barebells.

Who owns Vitamin Well?

Vitamin Well is ultimately owned by Cinven Limited, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Vitamin Well, Vitamin Well Group, and Cinven Limited. Cinven became the lead investor in Vitamin Well Group in 2024, while Bridgepoint and the founders retained significant minority interests. Cinven Limited is a United Kingdom headquartered private equity owner.

Where does Vitamin Well come from?

Vitamin Well originated in Sweden and was founded in 2006. Vitamin Well Group describes its development as a transition from a Swedish beverage challenger into an international house of brands. The group’s headquarters are in Stockholm, Sweden.

What products does Vitamin Well make?

Vitamin Well makes functional drinks, including vitamin and mineral beverages. Vitamin Well Group also develops sports and health beverages, protein snacks and nutrition bars through its broader portfolio. Related group brands include NOCCO energy drinks and Barebells protein bars.

Where is Vitamin Well sold?

Vitamin Well Group sells products across more than 50 markets in Europe, North America and Asia. Vitamin Well Group has 14 international offices and reported 750 employees in 2026.

Frequently asked questions about Vitamin Well

Is Vitamin Well a Swedish brand?

Yes. Vitamin Well originated in Sweden and was founded there in 2006. Vitamin Well Group is headquartered in Stockholm, Sweden.

Who is the parent company of Vitamin Well?

Vitamin Well is part of Vitamin Well Group. Cinven Limited is the ultimate owner identified in Made O’Meter’s ownership data, with Cinven serving as the group’s lead investor.

Does Vitamin Well belong to a private equity firm?

Yes. Vitamin Well’s ultimate owner, Cinven Limited, is a private equity owner headquartered in the United Kingdom. Bridgepoint and the founders retained minority interests after Cinven became lead investor in 2024.

What does Vitamin Well sell?

Vitamin Well sells functional drinks containing added vitamins and minerals. The wider Vitamin Well Group portfolio also includes sports beverages, protein snacks, NOCCO energy drinks and Barebells protein bars.

Is Vitamin Well connected to Barebells and NOCCO?

Yes. Vitamin Well, Barebells and NOCCO are brands within Vitamin Well Group’s broader portfolio. Barebells makes protein products, while NOCCO makes energy drinks.

Sources: cinven.com, tracxn.com, vitaminwellgroup.com, bridgepointgroup.com, jefferies.com, linkedin.com: vitamin well group, majunke.com, linkedin.com: cinven we are pleased to announce that cinvens activity 7478345827506282496 1FlB

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Products from Vitamin Well

27

and 3 more products

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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