Vitamin Well Hydrate lifestyle drink

Vitamin Well Hydrate is a functional lifestyle drink that originated in Sweden. The brand was launched in 2008 by a group of Swedish entrepreneurs who noticed a gap in the market for a modern, healthier alternative to sodas and sugary juices. The 'Hydrate' variety specifically contains Vitamin C, D, Zinc, and Biotin, and is flavored with rhubarb and strawberry.

While the brand was founded under the company Vitamin Well AB, its rapid success led it to become part of the Vitamin Well Group (now known as VBG or Vitamin Well Beverage Group). The group has expanded significantly and now manages several prominent health and fitness-related brands. Most of the production takes place in Sweden to ensure brand quality standards, though distribution spans across more than 30 markets internationally.