Vitamin Well Defence soft drink

Vitamin Well Defence is a low-calorie functional beverage enriched with vitamins C and D, zinc, and folic acid, featuring a citrus and elderflower flavor. Launched in Sweden in 2008, Vitamin Well was developed as a modern, healthier alternative to traditional sodas and sugary juices, focusing on functional benefits through supplemental nutrients.

The brand is owned by Vitamin Well AB, a Swedish company that has grown into an international powerhouse in the functional food and drink sector. While it was founded by Swedish entrepreneurs, the ultimate ownership is now held by the global investment firm Bridgepoint Group PLC, which acquired a majority stake to fuel its global expansion. Production primarily takes place in Sweden to maintain quality control and cater to its core Nordic market.