Vitamin Well Reload soft drink

Vitamin Well Reload is a non-sparkling, low-calorie beverage enriched with vitamins and minerals, specifically formulated with Vitamin B, Vitamin D, Magnesium, and Zinc. The brand was established in 2008 in Stockholm, Sweden, by a group of entrepreneurs who identified a gap in the market for a functional drink that offered a healthier alternative to sugary sodas without compromising on taste.

While the brand maintains deep Swedish roots and conducts much of its product development and production within Sweden, its rapid international expansion has led to a global supply chain. The company utilizes various production and distribution partners, such as Refresco in the Benelux region, to serve its extensive network of over 40 markets across Europe, North America, and Asia.

Ownership of the brand has evolved as it scaled; originally independent, Vitamin Well AB attracted significant investment from the private equity firm Bridgepoint in 2016. In 2024, the global investment firm Cinven acquired a majority stake in the Vitamin Well Group to support its continued international growth, while Bridgepoint and the original founders retained minority interests. The company remains headquartered in Stockholm, Sweden.