Super Mario Bowser Kinder Joy toy

This product is a collectible miniature figure of Bowser, the primary antagonist of the Super Mario franchise, featuring a distinctive star-shaped clip. This specific toy was released as part of a high-profile collaboration between Nintendo and Ferrero for the Kinder Joy 'Super Mario' collection, which became widely available in 2025 and 2026 across Europe and the Americas.

The toy itself is typically manufactured in countries where Ferrero has major production facilities, such as Italy, Poland, or India, often specifically for the Kinder Joy line designed for warmer climates. The brand origin of Super Mario lies with Nintendo in Japan, where the character was created by Shigeru Miyamoto in 1981. However, the physical toy is a product of Ferrero, an Italian global confectionery giant known for its Kinder surprise products.

Ownership of the intellectual property remains strictly with Nintendo Co., Ltd., while the manufacturing and distribution of the edible product and the physical surprise toys are handled by the Ferrero Group. These collections are often released to coincide with major franchise milestones such as movie releases or game launches.