Hacendado is a broad food range made by different suppliers, so halal status cannot be assigned to every Hacendado product as a single category. The ingredients, certification and manufacturing conditions must be checked on the packaging of each product.

Is Hacendado chocolate halal?

Hacendado chocolate products should be assessed individually because different products can have different ingredients and suppliers. A reported Hacendado 99% dark chocolate made in Portugal contains cocoa paste, cocoa powder and cocoa butter, but that information alone does not establish halal certification.

Is Hacendado a good brand?

Hacendado is one of Mercadona’s best-selling private-label brands. A 2018 report stated that Hacendado represented approximately 46.5% of Mercadona’s products, while product quality, ingredients and manufacturing standards vary by item and supplier.

Is Hacendado olive oil good?

Hacendado sells several olive-oil products made by external suppliers, so the answer depends on the specific product and grade. A reported Hacendado olive oil was manufactured by Mercaóleo, part of the Dcoop group, while other olive products have been supplied by companies including Sovena and other Mercadona totalers.

What is Hacendado suave?

Hacendado suave refers to individual products described as suave, a Spanish word meaning mild or soft. The term does not identify a separate company or a separate owner, and its precise meaning depends on the product where it appears.

Who makes Hacendado products?

External suppliers make Hacendado products for Mercadona. Reported suppliers include specialist bakery manufacturers, Frescomar, Imperial Produtos Alimentares and Sanchis Mira, while Mercadona manages the private-label range and sells the products in its stores.

Does Hacendado belong to Mercadona?

Yes. Hacendado was created by Mercadona and is sold as Mercadona’s food private label. The ownership chain is Hacendado, Mercadona S.A., then Inmo Alameda, S.L., the ultimate owner identified by Made O’Meter.

Are Hacendado products sold outside Spain?

Yes. Hacendado products are sold in Portugal as well as Spain. By 2026, Mercadona operated 72 stores in Portugal and had exported Hacendado and its other private-label brands to that market.

Who owns Hacendado?

Hacendado

Ultimate ownerSpainInmo Alameda, S.L.

Made O'Meter is free and ad-free, built to keep ownership like this transparent.

Brand origin: Morocco
Main production: Spain

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Ownership chain

BrandHacendadoMorocco
Mercadona S.A.
Ultimate ownerInmo Alameda, S.L.Spain

About Hacendado

What is Hacendado?

Hacendado is Mercadona’s food private-label brand. Mercadona created Hacendado rather than acquiring it from a separate food manufacturer. The range includes products such as milk, bread, chocolate, olive oil, cheese, canned fish, frozen foods, ice cream, snacks and confectionery. Hacendado products are sold through Mercadona supermarkets in Spain and Portugal. Hacendado became one of Mercadona’s best-selling private labels and was described as a superventas brand in 2017. A 2018 report stated that Hacendado represented approximately 46.5% of the products sold by Mercadona that year. Hacendado is one of several Mercadona private-label brands, alongside Bosque Verde, Deliplus and Compy.

Who owns Hacendado?

Hacendado is ultimately owned by Inmo Alameda, S.L., according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Hacendado, Mercadona S.A., then Inmo Alameda, S.L. Mercadona S.A. is the retailer associated with the Hacendado name and sells the products through its supermarket network. Inmo Alameda is a Spanish family-owned holding company associated with the Roig family and Mercadona. Corporate ownership records identify Inmo Alameda as Mercadona’s ultimate parent. Mercadona’s registered headquarters are in Albalat dels Sorells, in Valencia province, Spain, while other corporate records describe Mercadona as headquartered in the Valencia area. Hacendado originated in Morocco according to Made O’Meter’s brand data, while its owner and retail operations are Spanish. No acquisition price or separate change of owner is reported in the gathered material.

Where does Hacendado come from?

Hacendado originated in Morocco, according to Made O’Meter’s ownership data. Mercadona registered the Hacendado name in 1987 for a wine bottle that was never produced. Mercadona later launched Hacendado as a food private-label brand in 1996, alongside Bosque Verde, Deliplus and Compy. The first widely reported Hacendado product was a one-litre carton of whole milk introduced in 1996. A 2017 account states that Mercadona registered the Hacendado logo in 1997, although the private-label brands had already begun appearing in the preceding years. Hacendado’s launch formed part of Mercadona’s broader shift toward its own brands and supplier partnerships. Mercadona introduced its Siempre Precios Bajos strategy in 1993, and the strategy influenced Hacendado’s positioning as a competitively priced range. In 1996, Mercadona began prioritizing its own brands over leading national brands.

What products does Hacendado make?

Hacendado sells a broad range of food products rather than manufacturing all of them itself. Examples include whole milk, protein bread, olive oil, chocolate, mozzarella, cheese, nougat, canned fish, chips, ice cream and other grocery products. A Hacendado protein-bread product is reported as manufactured in Spain through specialist bakery suppliers. Hacendado melva fillets in olive oil are reported as manufactured in Cabo Verde by Frescomar for the Spanish company Ubago Group Mare. Hacendado’s 99% dark chocolate has been reported as manufactured by Imperial Produtos Alimentares at its facility in Azurara de Vila do Conde, Portugal. The product contains cocoa paste, cocoa powder and cocoa butter, with no added sugars or sweeteners, according to reporting on that product. Sanchis Mira is reported to manufacture Mercadona’s Hacendado nougat products. Helbérica, a Sanchis Mira brand, has reportedly produced Hacendado chocolates exclusively for almost 25 years as of 2025.

How are Hacendado products made?

Hacendado products are made by external suppliers rather than entirely by Mercadona. Mercadona initially worked with a limited group of exclusive manufacturers before moving to a broader supplier model. From 2019, Mercadona expanded its supplier base to approximately 1,400 suppliers known as totalers. These suppliers specialize in particular food categories and manufacture products according to the retailer’s specifications. Reported examples include specialist bakery suppliers for protein bread, Frescomar for melva fillets, Imperial Produtos Alimentares for a 99% cocoa chocolate product and Sanchis Mira for nougat. Hacendado’s supplier model means that products carrying the same label can be manufactured in different countries and by different companies. The manufacturing location therefore depends on the individual product.

Where are Hacendado products sold?

Hacendado products are sold in Mercadona stores in Spain and Portugal. Mercadona had exported Hacendado and its other private-label brands to Portugal by 2026, where it operated 72 stores. Products made in Portugal can also enter the Spanish Hacendado range. One reported example is Hacendado’s 99% dark chocolate, manufactured in Portugal and distributed through Mercadona stores in Spain. The brand’s products can also be manufactured outside Spain, as shown by the reported melva fillets made in Cabo Verde. Hacendado is therefore a Mercadona retail label with a cross-border supply chain, rather than a label tied to one manufacturing site.

Is Hacendado a brand or a supermarket?

Hacendado is a food brand, not a supermarket chain. Mercadona is the supermarket retailer that created and sells Hacendado products. The name Hacendado appears on packaged food sold through Mercadona stores. Searches for Hacendado supermercados generally refer to the relationship between the Hacendado label and Mercadona supermarkets. Hacendado is comparable to a retailer’s private label, because the retailer controls the range and sells products under its own name while external manufacturers produce many of the items.

What does Hacendado mean in English and Spanish?

Hacendado is a Spanish word associated with a landowner or estate owner. In ordinary brand usage, Hacendado identifies Mercadona’s food private-label range. The word does not describe one flavour, one ingredient or one specific food category. Queries such as “Hacendado en inglés,” “Hacendado significado” and “what is Hacendado in Spanish” therefore concern the meaning of the name and its use as a Mercadona brand. Product descriptions such as suave, chocolate, chips or coconut ice cream refer to individual Hacendado products rather than to the meaning of the brand name.

Frequently asked questions about Hacendado

Is Hacendado halal?: Hacendado is a broad food range made by different suppliers, so halal status cannot be assigned to every Hacendado product as a single category. The ingredients, certification and manufacturing conditions must be checked on the packaging of each product.
Is Hacendado chocolate halal?: Hacendado chocolate products should be assessed individually because different products can have different ingredients and suppliers. A reported Hacendado 99% dark chocolate made in Portugal contains cocoa paste, cocoa powder and cocoa butter, but that information alone does not establish halal certification.
Is Hacendado a good brand?: Hacendado is one of Mercadona’s best-selling private-label brands. A 2018 report stated that Hacendado represented approximately 46.5% of Mercadona’s products, while product quality, ingredients and manufacturing standards vary by item and supplier.
Is Hacendado olive oil good?: Hacendado sells several olive-oil products made by external suppliers, so the answer depends on the specific product and grade. A reported Hacendado olive oil was manufactured by Mercaóleo, part of the Dcoop group, while other olive products have been supplied by companies including Sovena and other Mercadona totalers.
What is Hacendado suave?: Hacendado suave refers to individual products described as suave, a Spanish word meaning mild or soft. The term does not identify a separate company or a separate owner, and its precise meaning depends on the product where it appears.
Who makes Hacendado products?: External suppliers make Hacendado products for Mercadona. Reported suppliers include specialist bakery manufacturers, Frescomar, Imperial Produtos Alimentares and Sanchis Mira, while Mercadona manages the private-label range and sells the products in its stores.
Does Hacendado belong to Mercadona?: Yes. Hacendado was created by Mercadona and is sold as Mercadona’s food private label. The ownership chain is Hacendado, Mercadona S.A., then Inmo Alameda, S.L., the ultimate owner identified by Made O’Meter.
Are Hacendado products sold outside Spain?: Yes. Hacendado products are sold in Portugal as well as Spain. By 2026, Mercadona operated 72 stores in Portugal and had exported Hacendado and its other private-label brands to that market.