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Who owns Trident?

Trident

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Brand origin
United States
Main production
Several countries, incl. Thailand

Trident is a sugar-free chewing gum brand that originated in the United States. Trident is ultimately owned by Perfetti Van Melle Group B.V., a family-owned confectionery group headquartered in the Netherlands.

tridentgum.com
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Updated: 23 September 2026 · Ownership verified: 13 September 2026 ·
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About Trident

What is Trident?

Trident is a chewing gum brand introduced in the United States in 1960 by American Chicle. Trident became associated with sugar-free chewing gum and is now part of the Perfetti Van Melle portfolio.

Who owns Trident?

Trident is ultimately owned by Perfetti Van Melle Group B.V., according to Made O'Meter's ownership data verified on 13 September 2026. Perfetti Van Melle acquired Trident through its 2023 purchase of Mondelēz International's developed-market gum business in the United States, Canada and Europe. Perfetti Van Melle is a family-owned group headquartered in the Netherlands.

Where does Trident come from?

Trident originated in the United States. American Chicle introduced Trident in 1960. The brand later passed through Warner-Lambert, Pfizer, Cadbury, Kraft Foods and Mondelēz International before Perfetti Van Melle acquired the relevant gum business in 2023.

What products does Trident make?

Trident makes sugar-free chewing gum. The product range includes varieties such as Trident Original, Trident White and flavored gum products sold under the Trident name. Product availability and names vary by market.

Where is Trident sold?

Trident products are sold in the United States, Canada and Europe under the ownership transferred to Perfetti Van Melle in 2023. Perfetti Van Melle distributes confectionery and chewing gum products in more than 150 countries, although the available Trident range differs by market.

Frequently asked questions about Trident

Is Trident gum sugar-free?

Trident is primarily known as a sugar-free chewing gum brand. Specific ingredients and formulations can vary among products and markets.

Who bought Trident from Mondelēz?

Perfetti Van Melle bought Trident from Mondelēz International as part of a 2023 acquisition of Mondelēz's developed-market gum business. The transaction covered the United States, Canada and Europe.

Is Trident an American brand?

Trident originated in the United States and was introduced there by American Chicle in 1960. Trident is now ultimately owned by Netherlands-headquartered Perfetti Van Melle Group B.V.

What other gum brands are owned by Perfetti Van Melle?

Perfetti Van Melle's gum portfolio includes Trident, Dentyne, Stimorol, Bubblicious and Bubbaloo. The group also owns confectionery brands including Mentos, Chupa Chups and Airheads.

Where can I find official information about Trident products?

The official Trident website is tridentgum.com. Product selections and information may differ depending on the market.

Sources: tridentgum.com, ir.mondelezinternational.com: mondelez international announces agreement sell its developed, perfettivanmelle.com: gum business, ir.mondelezinternational.com: mondelez international completes sale developed market gum, perfettivanmelleus.com, perfettivanmelle.com: gum business, ised-isde.canada.ca, en.wikipedia.org

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Sources: en.wikipedia.org, confectionerynews.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Trident

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and 5 more products

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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