Trident Pitted Dates

Trident is a well-established brand in the Australian and New Zealand markets, widely recognized for its range of authentic Asian-inspired ingredients and pantry staples. While the brand is synonymous with Southeast Asian flavors, many of its fruit products, such as these pitted dates, are sourced from major date-producing regions like Pakistan or the United Arab Emirates and processed in dedicated facilities.

The Trident brand is owned by Manassen Foods, a major Australian food distribution and brand management company. Manassen Foods itself is a subsidiary of the Chinese multinational corporation Bright Food (Group) Co., Ltd. This ownership structure reflects the globalization of the food supply chain, where an Australian-founded brand is managed locally but backed by the resources of a global conglomerate headquartered in Shanghai. The products are designed to meet Australian food safety and labeling standards, ensuring they remain a reliable choice for local consumers looking for healthy snack alternatives.