Trident chewing gum

Trident is a pioneer in the sugar-free gum market, originally launched in the United States in 1960. It was created by the American Chicle Company as the first nationally distributed sugarless chewing gum, featuring an innovative recipe that replaced sugar with artificial sweeteners like saccharin (and later xylitol) to promote dental health. The brand's famous marketing campaign claiming 'four out of five dentists surveyed recommend sugarless gum' cemented its reputation as a healthier alternative to sugary snacks.

Over the decades, Trident changed hands through several major acquisitions. It was owned by companies such as Warner-Lambert, Pfizer, Cadbury, and Kraft Foods before becoming part of the Mondelēz International portfolio in 2012. In a significant industry shift completed in late 2023, Mondelēz sold its developed-market gum business—including established brands like Trident, Dentyne, and Bubbaloo in the US, Canada, and Europe—to the Italian-Dutch confectionery giant Perfetti Van Melle Group.

Today, Trident's production for the European and North American markets is primarily centralized in large-scale manufacturing facilities such as those in Skarbimierz, Poland, and Rockford, Illinois, which were transferred as part of the ownership deal. In Spain, the brand is managed and distributed by Perfetti Van Melle Iberia, integrating it with other iconic local favorites like Chupa Chups and Smint.