Trident chewing gum

Trident was introduced in 1960 by the American Chicle Company as one of the first sugar-free chewing gums, famously promoted by its tagline that it was 'sugarless' and would not promote tooth decay. It gained significant popularity following the introduction of its sweetened sugar-free formula in 1964.

Over the decades, the brand became a global leader in the confectionery market. After being owned by Warner-Lambert and later Pfizer, the brand was acquired by Cadbury in 2003.Cadbury was then purchased by Kraft Foods in 2010, which later split its operations, leading to the creation of Mondelēz International. Today, Trident is manufactured in various global facilities to serve local markets, emphasizing dental health and variety in flavors.