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Who owns Mister Choc?

Mister Choc

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Brand origin
Germany
Main production
Several countries, incl. Germany

Mister Choc is a German private-label confectionery brand sold through Lidl stores. Mister Choc is ultimately owned by Dieter-Schwarz-Stiftung gGmbH, a foundation headquartered in Germany, according to Made O'Meter's ownership data.

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Updated: 23 October 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandMister ChocGermany
  2. Lidl Stiftung & Co. KG
  3. Schwarz Beteiligungs GmbH
  4. Ultimate ownerDieter-Schwarz-Stiftung gGmbHGermany

About Mister Choc

What is Mister Choc?

Mister Choc is a Lidl private-label brand for chocolate and other confectionery products. Lidl trademark records identify Lidl Stiftung & Co. KG as the owner of the Mister Choc trademark.[14] Products sold under the name include chocolate bars, filled chocolates, candy, biscuits, spreads, and cocoa-based snacks.[1][7][15]

Who owns Mister Choc?

Mister Choc is ultimately owned by Dieter-Schwarz-Stiftung gGmbH, according to Made O'Meter's ownership data verified on 13 September 2026. The recorded ownership chain is Mister Choc, Lidl Stiftung & Co. KG, Schwarz Beteiligungs GmbH, and Dieter-Schwarz-Stiftung gGmbH. Lidl Stiftung & Co. KG is headquartered in Neckarsulm, Germany, and trademark records identify Lidl Stiftung & Co. KG as the Mister Choc trademark owner.[6][14] The ultimate owner is foundation-owned.

Where does Mister Choc come from?

Mister Choc originated in Germany as a Lidl private-label confectionery brand. Historical product records show Mister Choc filled chocolate products being sold before the brand's later use for other Lidl confectionery lines.[3] Lidl's business history began in the German city of Neckarsulm, where Josef Schwarz established a wholesale business in the 1930s.[5]

What products does Mister Choc make?

Mister Choc products include chocolate bars, milk chocolates, coconut and other filled bars, pralines, biscuits, candy, chocolate spreads, and chocolate-coated snacks.[1][6][8][15] Named examples include Big Hit Milk Chocolates, Big Bite chocolate bars, Cocos & Choco bars, chocolate bananas, and hazelnut cocoa spread.[1][5][6][8][15] Product manufacturing is carried out by external suppliers and can vary by product and market. Rausch Schokoladen has produced Mister Choc products for Lidl alongside J.D. Gross, Deluxe, and Favorina.[2][9]

Frequently asked questions about Mister Choc

Is Mister Choc a Lidl brand?

Yes. Mister Choc is a Lidl private-label confectionery brand, and Lidl Stiftung & Co. KG is identified as the trademark owner.[1][14]

Where can shoppers buy Mister Choc products?

Mister Choc products are sold through Lidl stores and Lidl's country-specific online product listings. Availability varies by country and product line.[8][12][15]

Does Mister Choc manufacture its own chocolate?

Mister Choc products are made by suppliers rather than by a separately documented Mister Choc manufacturing company. Rausch Schokoladen is one identified producer of Mister Choc products for Lidl.[2][9]

Is Mister Choc the same as J.D. Gross?

No. Mister Choc and J.D. Gross are separate Lidl confectionery labels. Rausch Schokoladen has produced products for both names, along with Lidl labels such as Deluxe and Favorina.[2][9]

Who ultimately owns Lidl's Mister Choc label?

Mister Choc is ultimately owned by Dieter-Schwarz-Stiftung gGmbH through Lidl Stiftung & Co. KG and Schwarz Beteiligungs GmbH, according to Made O'Meter's verified ownership data.

Sources: madeometer.com: Mister Choc Big Hit Milk Chocolates, isteshaltbar.de, chocolatewrappers.info, authority.dejan.ai, sttinfo.fi, uatm.ua, madeometer.com: Mister Choc chocolate products, offerscheck.co.uk

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Sources: en.wikipedia.org, gruppe.schwarz

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Mister Choc

37

and 13 more products

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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