Mister Choc Twinkelz Hagelslag

Twinkelz Hagelslag is a popular chocolate sprinkle product sold under the Mister Choc brand, which is a private label owned by the German discount giant Lidl. Hagelslag is a traditional Dutch breakfast topping, consisting of small chocolate grains typically enjoyed on bread or rusk. This specific variety features a mix of chocolate and vanilla-flavored sprinkles.

The brand Mister Choc serves as Lidl’s primary in-house label for confectionery and chocolate products. Because it is a private label, the manufacturing often takes place in various European facilities specialized in chocolate production, predominantly within Germany and the Netherlands, to supply Lidl's extensive network of stores across Europe.

Ownership of the brand resides with the Schwarz Group, one of the world's largest retail corporations. The Schwarz Group manages the brand as part of its vertical integration strategy, ensuring consistent quality and pricing for its discount retail chains, Lidl and Kaufland.