Mister Choc Twinkelz Hagelslag Melk

Mister Choc Twinkelz is a chocolate sprinkle product (hagelslag) specifically designed for the Dutch and Belgian breakfast markets. This 'XXL' version featuring milk chocolate with 'Choco Funnies' is a private label brand belonging to the German retail giant Lidl.

The Mister Choc brand was created as an affordable, high-quality confectionery alternative for Lidl's European stores. While the concept of hagelslag is deeply rooted in Dutch culinary tradition, the product is primarily manufactured in Germany or nearby European facilities where Lidl manages its large-scale sweet production. Ownership remains with the Schwarz Group, ensuring a streamlined supply chain from production to the local Lidl supermarket shelf.