Mister Choc Smooth Peanut Butter

Mister Choc is a private label brand exclusively developed for and owned by the German discount supermarket chain Lidl. While the brand is most famous for its confectionery products like chocolate bars and biscuits, it also encompasses a variety of breakfast spreads, including peanut butter.

As a private label, manufacturing is typically outsourced to various third-party suppliers across Europe and occasionally beyond, depending on the specific region where the product is sold. For example, some batches sold in the UK and Ireland may be produced in the Netherlands or the UK, while those in Central Europe are often manufactured in Germany or Belgium. The ultimate ownership of the brand rests with the Schwarz Group, one of the world's largest retail corporations.