Is Neutral a Danish brand?

Yes. Neutral originated in Denmark, although the brand describes its beginnings as Scandinavian.

Does Neutral contain perfume?

Several Neutral products are labelled as containing 0% perfume. Product formulations can vary, so shoppers should check the ingredient information on the specific product.

Does Neutral make products for babies?

Yes. Neutral offers products intended for sensitive baby skin, alongside products for normal and sensitive skin.

Is Neutral owned by Unilever?

Yes. Neutral is ultimately owned by Unilever PLC through Unilever Danmark A/S.

Are Neutral products intended to treat eczema?

No. Neutral states that its products are not designed to treat eczema or contact dermatitis. The brand describes some products as suitable for skin that is sensitive or prone to eczema.

Who owns Neutral?

Neutral

Ultimate ownerUnited KingdomUnilever PLC

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Brand origin: Denmark
Main production: Several countries, incl. Denmark

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Ownership chain

BrandNeutralDenmark
Unilever Danmark A/S
Ultimate ownerUnilever PLCUnited Kingdom

About Neutral

What is Neutral?

Neutral is a consumer brand focused on personal care and household products for sensitive skin. Neutral develops products for normal, sensitive, baby and eczema-prone skin. The brand states that its products are made without unnecessary perfumes and colourants.

Who owns Neutral?

Neutral is ultimately owned by Unilever PLC, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Neutral, then Unilever Danmark A/S, then Unilever PLC. Unilever PLC is a publicly listed company headquartered in the United Kingdom. A Nordic Swan Ecolabel listing identifies Unilever Danmark A/S as the owner and licensee of a Neutral shower gel.

Where does Neutral come from?

Neutral originated in Denmark. Neutral states that the brand began in Scandinavia about 40 years ago, when concern about sensitive skin and allergies was increasing. The brand was originally developed by A/S Blumøller and is now developed by Unilever.

What products does Neutral make?

Neutral makes household and personal care products. Its range includes laundry products, hand soap, shower gel, shampoo, deodorant, face wash, day cream and body cream. Neutral product pages describe formulas with 0% perfume and 0% colourant for several products. Some Neutral products are recommended by the Danish Asthma and Allergy Association.

Frequently asked questions about Neutral

Is Neutral a Danish brand?: Yes. Neutral originated in Denmark, although the brand describes its beginnings as Scandinavian.
Does Neutral contain perfume?: Several Neutral products are labelled as containing 0% perfume. Product formulations can vary, so shoppers should check the ingredient information on the specific product.
Does Neutral make products for babies?: Yes. Neutral offers products intended for sensitive baby skin, alongside products for normal and sensitive skin.
Is Neutral owned by Unilever?: Yes. Neutral is ultimately owned by Unilever PLC through Unilever Danmark A/S.
Are Neutral products intended to treat eczema?: No. Neutral states that its products are not designed to treat eczema or contact dermatitis. The brand describes some products as suitable for skin that is sensitive or prone to eczema.

Sources: unilever.dk, neutral.nl: producten.html, da.wikipedia.org, neutral.nl: over neutral.html, neutral.nl: home.html, neutral.nl: 05740500007172, neutral.nl: 08712561444460, neutral.nl: 08710447439630

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Sources: neutral.nl, luxplus.co.uk

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