Made O'Meter
Discover where a brand or product originates
Neutral is a brand deeply rooted in Scandinavian heritage, originally founded in Denmark in the 1970s. The brand was established with a focused mission to provide effective cleaning and personal care products for people with sensitive skin and allergies. This commitment is evidenced by its hallmark 0% perfume and 0% colorant policy, often carrying certifications from organizations like Asthma Allergy Nordic and the Nordic Swan Ecolabel.
While the brand originated in Denmark under the company Neutral A/S, it was later acquired by the British multinational Unilever. Today, manufacturing occurs across multiple locations worldwide to serve different regional markets. As a key player in the hypoallergenic market, Neutral remains a staple in Northern European households, maintained under the vast portfolio of Unilever, which is headquartered in the United Kingdom.
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