Neutral Colour Concentrated Laundry Detergent

Neutral is a brand specifically designed for people with sensitive skin, focusing on products with 0% perfume and 0% colorants. The brand was originally established in Scandinavia, with its roots firmly planted in Denmark where it was developed to minimize the risk of skin allergies.

Today, the brand is owned by the British multinational consumer goods giant Unilever. While Unilever distributes Neutral across various European markets, most of the product's manufacturing traditionally takes place in the Nordic region, particularly Denmark, to maintain its specialized quality standards. The brand continues to be a market leader in hypoallergenic personal care and household cleaning solutions.