Neutral Color Liquid Laundry Detergent

Neutral is a specialized household and personal care brand focusing on products for sensitive skin. It was originally established in Scandinavia to provide perfume-free and colorant-free options for consumers with allergies. The brand has gained immense popularity across Northern Europe due to its dermatologically tested formulas and endorsements from allergy and asthma associations.

While the brand originated in Denmark, it is currently owned by the multinational conglomerate Unilever. Production primarily takes place in Denmark to serve the Nordic markets, though Unilever's global supply chain may utilize multiple regional facilities for high-demand products. The brand remains a leader in the hypoallergenic segment, emphasizing simplicity and transparency in its ingredients.