W5 Limescale Remover

W5 is a well-known private label brand specialized in household cleaning products and detergents. It is exclusively owned and distributed by Lidl, the international German discount retailer chain. The brand offers a wide range of cost-effective cleaning solutions including limescale removers, dishwasher tablets, and surface sprays.

The brand originated in Germany as part of Lidl's strategy to provide high-quality essential household goods under their own name. While the brand is German in origin, the products themselves are manufactured in multiple countries across Europe depending on the specific regional supplier Lidl partners with for that product category. The ultimate owner is the Schwarz Group, which is one of the largest retail groups in the world, headquartered in Neckarsulm, Germany.