W5 Savon de Marseille multi-purpose cleaner

W5 is a private label brand primarily associated with the German discount retailer Lidl. This specific product, 'Savon de Marseille', is a multi-purpose cleaning spray designed to leverage the traditional cleaning power of Marseille soap, which is a staple in French household hygiene.

While the concept of the soap is classically French, the W5 brand is owned by the Schwarz Group, based in Germany. As a retailer brand, production is often outsourced to various specialized chemical manufacturers across Europe, including Germany, France, and Italy, depending on the specific region where the Lidl stores are located. The product represents a fusion of traditional French cleaning methods with large-scale German retail distribution networks.