W5 Oxi Active Desinfectante

W5 is the private label brand of cleaning products developed exclusively for the German supermarket chain Lidl. Founded in Germany, the brand was created to provide a high-quality, budget-friendly alternative to major name-brand household cleaners. The product shown, Oxi Active Desinfectante, is a specialized oxygen-based disinfectant designed to eliminate 99.9% of bacteria and viruses without the use of bleach, making it suitable for delicate kitchen and bathroom surfaces.

While the brand originated in Germany, W5 products are manufactured across a variety of European countries to facilitate efficient logistics and local supply for Lidl stores. Ownership of the brand remains with the Lidl Foundation, which is part of the Schwarz Group, one of the world's largest retail corporations headquartered in Neckarsulm, Germany.