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Who owns Duracell?

Duracell

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Brand origin
United States
Main production
Several countries, incl. China

Duracell is a United States battery brand that makes alkaline, rechargeable, lithium, specialty and automotive batteries. Duracell is ultimately owned by Berkshire Hathaway Inc., through Duracell Inc.

duracell.com
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Updated: 10 October 2026 Β· Ownership verified: 13 September 2026 Β·
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Ownership chain

  1. BrandDuracellUnited States
  2. Duracell Inc.
  3. Ultimate ownerBerkshire Hathaway Inc.United States

About Duracell

What is Duracell?

Duracell is a battery brand that makes products for household, electronic, professional and automotive uses. Duracell describes itself as the world's largest manufacturer of alkaline batteries. The brand's official website is duracell.com.

Who owns Duracell?

Duracell is ultimately owned by Berkshire Hathaway Inc., according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Duracell, Duracell Inc., and Berkshire Hathaway Inc. Berkshire Hathaway Inc. is a publicly listed company headquartered in the United States. Duracell has been a Berkshire Hathaway company since 2016.

Where does Duracell come from?

Duracell originated in the United States. The company's history began in the early 1920s with scientist Samuel Ruben and manufacturer Philip Rogers Mallory. The Duracell name was introduced in the mid-1960s. Duracell's corporate headquarters are in Bethel, Connecticut.

What products does Duracell make?

Duracell makes Coppertop and Optimum alkaline batteries, rechargeable batteries, lithium coin batteries, specialty batteries, flashlights and automotive batteries. Procell is Duracell's professional business-to-business battery brand.

Frequently asked questions about Duracell

Are Duracell batteries rechargeable?

Duracell sells both rechargeable and non-rechargeable batteries. Its product range includes rechargeable batteries alongside alkaline, lithium and specialty batteries.

What is the difference between Duracell and Procell?

Procell is Duracell's professional business-to-business battery brand. Duracell also sells consumer battery products, including Coppertop and Optimum batteries.

Does Duracell make lithium batteries?

Yes, Duracell makes lithium batteries, including lithium coin batteries. Duracell also offers alkaline, rechargeable and other specialty battery products.

Who bought Duracell?

Berkshire Hathaway acquired Duracell in a transaction announced in 2014 and completed in 2016. Duracell is currently owned through Duracell Inc. by Berkshire Hathaway Inc.

Where is Duracell based?

Duracell is headquartered in Bethel, Connecticut, United States. The brand originated in the United States.

Sources: en.wikipedia.org, duracell.com, duracell.com: company, duracell.com: specialty other products, duracell.com: duracell optimum battery aaa, duracell.com: lithium coin batteries, duracell-me.com, duracell.co.uk

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Sources: en.wikipedia.org, time.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Duracell

40

and 16 more products

Alternatives to Duracell

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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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