Duracell Everyday Alkaline AA batteries

Duracell is one of the world's most recognized battery brands, famous for its copper-colored tops and the iconic Duracell Bunny mascot featured on this packaging. Originally tracing its roots back to a partnership in the 1920s between scientist Samuel Ruben and businessman Philip Rogers Mallory, the brand officially launched as 'Duracell' in 1964.

Today, Duracell is a global powerhouse in the portable power industry. While the brand originated in the United States, its manufacturing footprint is global to meet international demand. The specific 'Everyday Alkaline' AA batteries shown here are commonly manufactured in China for the Australasian and Asian markets, though Duracell maintains major production facilities in the USA and Belgium for other regions. Since 2016, the brand has been a wholly-owned subsidiary of Warren Buffett's Berkshire Hathaway, continuing its legacy as a leader in high-performance alkaline battery technology.