Simply by Duracell battery

Simply by Duracell is a line of alkaline batteries designed for low-to-mid-drain devices, offering the trusted reliability of the Duracell brand at a more accessible price point. Historically, the Duracell brand traces its roots back to the 1920s through the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory. The brand eventually became part of P&G before its acquisition by Berkshire Hathaway.

Today, Duracell products are manufactured globally in facilities across the United States, Europe, and China to ensure a steady supply chain. Ownership rests with Berkshire Hathaway, the multinational conglomerate led by Warren Buffett. This ownership provides the brand with significant capital and stability, allowing it to remain a dominant force in the global portable power market.