Is Fjällräven a Swedish brand?

Yes. Fjällräven originated in Örnsköldsvik, Sweden, and was founded there by Åke Nordin in 1960.

Who is the parent company of Fjällräven?

Fenix Outdoor International AG is the ultimate parent company of Fjällräven. The Swiss company is publicly listed on Nasdaq Stockholm.

What is Fjällräven best known for?

Fjällräven is best known for outdoor clothing and equipment, including backpacks, tents and sleeping bags. The Kånken backpack is one of its named products.

Where is Fjällräven headquartered?

Fjällräven originated in Örnsköldsvik, Sweden. Its ultimate owner, Fenix Outdoor International AG, has its registered offices in Zug, Switzerland.

Does Fjällräven make products besides backpacks?

Yes. Fjällräven also makes outdoor clothing, tents, sleeping bags and accessories. Its clothing range includes the Greenland Jacket.

Who owns Fjällräven?

Fjällräven

Switzerland (Ultimate owner)

Ultimate owner: Fenix Outdoor International AG
Brand origin: Sweden
Ownership type: Listed company
Website: fjallraven.com

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About Fjällräven

Fjällräven is a Swedish outdoor brand that makes clothing and equipment for outdoor activities. Fjällräven is ultimately owned by Fenix Outdoor International AG, a publicly listed company headquartered in Zug, Switzerland.

What is Fjällräven?

Fjällräven is a Swedish outdoor brand founded in 1960 by Åke Nordin. Fjällräven develops outdoor clothing, backpacks and other equipment for activities in nature. Fjällräven is part of Fenix Outdoor’s Brands division, alongside Hanwag, Royal Robbins and Tierra.

Who owns Fjällräven?

Fjällräven is ultimately owned by Fenix Outdoor International AG, according to Made O’Meter’s ownership data verified on 13 September 2026. Fenix Outdoor International AG is a Swiss corporation with registered offices in Zug, Switzerland. Fenix Outdoor International AG is listed on Nasdaq Stockholm. Fenix Outdoor International AG owns Fenix Outdoor AB, which operates the Fjällräven business.

Where does Fjällräven come from?

Fjällräven originated in Örnsköldsvik, Sweden. Åke Nordin created a wooden-framed backpack in his basement after finding existing backpacks uncomfortable and difficult to use. In 1960, he founded Fjällräven and launched a backpack with an aluminium frame. The product range later expanded to tents, sleeping bags, jackets and trousers.

What products does Fjällräven make?

Fjällräven makes outdoor clothing, backpacks, tents, sleeping bags and accessories. Named Fjällräven products include the Kånken backpack and the Greenland Jacket. Fjällräven products are available in more than 70 countries through brand stores and retailers.

Frequently asked questions about Fjällräven

Is Fjällräven a Swedish brand?: Yes. Fjällräven originated in Örnsköldsvik, Sweden, and was founded there by Åke Nordin in 1960.
Who is the parent company of Fjällräven?: Fenix Outdoor International AG is the ultimate parent company of Fjällräven. The Swiss company is publicly listed on Nasdaq Stockholm.
What is Fjällräven best known for?: Fjällräven is best known for outdoor clothing and equipment, including backpacks, tents and sleeping bags. The Kånken backpack is one of its named products.
Where is Fjällräven headquartered?: Fjällräven originated in Örnsköldsvik, Sweden. Its ultimate owner, Fenix Outdoor International AG, has its registered offices in Zug, Switzerland.
Does Fjällräven make products besides backpacks?: Yes. Fjällräven also makes outdoor clothing, tents, sleeping bags and accessories. Its clothing range includes the Greenland Jacket.

Sources: fjallraven.com: our history, fjallraven.com: our history, fjallraven.com: our history, fjallraven.com: historia, en.wikipedia.org, sv.wikipedia.org, career.fjallraven.us, fenixoutdoor.com

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